Wake Forest University x Allegacy FCU
Copywriting
Create a mascot for a Federal Credit Union and University partnership? Done.
A copywriting challenge. A choreographer’s dream.
Red Robin
Mascot “mood”: protective (of the local area, team, and fans), bouncy, cheerful
Movements and Behaviors:
Hyping up the crowd, game face is on, he’s territorial, he’s confident, he is loyal to the Demon Deacon
When WF is down, instead of looking sad, he tries to keep fans happy and excited with his “Don’t give up yet!” mentality
Short, light hops, or skipping when walking
Chest puffing (hands on hips, chest out proudly) to show energy and confidence
"Wing hugs" – while giving hugs, he takes people under his wing (aka guidance, leadership)
Owl
Mascot “mood”: Calm, educational, wise
Movements and Behaviors:
Slow head turns to intimidate individual audience members for laughs
Fake “consulting” with a player/joining in on huddles, talking about what to do next, symbolizing that people trust the
Owl’s skills and expertise
Joining in on chants (with the help of the announcer) as the “WHO?”
“We believe in WHO?” (crowd cheers) “YOU!”
Squirrel
Mascot “mood”: Energetic, silly, restless
Movements and behaviors:
Fast twitchy motions – tail wiggles, fake digging, fake “stashing” acorns in pockets or a satchel
Hyper hops, spins, and jumps
Climbs on things (safe ledges, walls, railings) and pretends to scout
Fake nibbling on an acorn
Waves both hands high for crowd energy; really good at dancing with WFU cheerleaders and stunts
